Module 04 · Price Positioning · 04A
SPI/API Index Studio
Are we cheaper or more expensive, item-for-item and catalogue-wide?
Try this
- 1Select Aurelia · UAE · Body mist
- 2Open the formula drawer
- 3Toggle promotional basis
- Expected: Item SPI 95.2 on ticket; 119.3 on promotional basis. API uses a different denominator.
Brand SPI · ticket
103.2
own premium +3.2% vs rival
Brand API
103.4
catalogue-average basis
Body mist / splash
102.1API 103.0
63 pairs · 12 own SKUs matched · coverage 100%
Index vs 100 baseline
Body mist / splash · SPI and API
Roll-up
Categories → brand
| Body mist / splash | 102.1 | 103.0 | 63 | 67 |
| Body lotion | 103.9 | 103.1 | 67 | 70 |
| Shower gel | 98.0 | 97.8 | 69 | 71 |
| Large candles | 108.1 | 107.5 | 64 | 69 |
| Tumbler candles | 99.1 | 100.8 | 66 | 69 |
| Liquid soap | 107.7 | 108.2 | 63 | 69 |
Item-level pairs
63 approved, in-stock, like-for-like pairs
| MCH-0952 | Midnight Peony Fine Fragrance Mist 236ml · 89 | Velvet Orchard Peony Blush Body Mist 250ml · 99 | 37.71 | 39.60 | 95.2 | 366 |
| MCH-2001 | Midnight Peony Fine Fragrance Mist 236ml · 89 | Lumière Botanica Midnight Peony Fine Fragrance Mist 236ml · 85 | 37.71 | 36.02 | 104.7 | 366 |
| MCH-2002 | Midnight Peony Fine Fragrance Mist 236ml · 89 | Saffron & Sage Midnight Peony Fine Fragrance Mist 250ml · 97 | 37.71 | 38.80 | 97.2 | 366 |
| MCH-2003 | Midnight Peony Fine Fragrance Mist 236ml · 89 | Petal Theory Midnight Peony Fine Fragrance Mist 236ml · 73 | 37.71 | 30.93 | 121.9 | 366 |
| MCH-2004 | Midnight Peony Fine Fragrance Mist 236ml · 89 | Nimbus Bath Co. Midnight Peony Fine Fragrance Mist 236ml · 80 | 37.71 | 33.90 | 111.3 | 366 |
| MCH-2005 | Midnight Peony Fine Fragrance Mist 236ml · 89 | Amberline Midnight Peony Fine Fragrance Mist 236ml · 79 | 37.71 | 33.47 | 112.7 | 366 |
| MCH-2006 | Amber Fig Fine Fragrance Mist 250ml · 87 | Velvet Orchard Amber Fig Fine Fragrance Mist 236ml · 83 | 34.80 | 35.17 | 98.9 | 295 |
| MCH-2007 | Amber Fig Fine Fragrance Mist 250ml · 87 | Lumière Botanica Amber Fig Fine Fragrance Mist 250ml · 105 | 34.80 | 42.00 | 82.9 | 295 |
| MCH-2008 | Amber Fig Fine Fragrance Mist 250ml · 87 | Saffron & Sage Amber Fig Fine Fragrance Mist 236ml · 90 | 34.80 | 38.14 | 91.3 | 295 |
| MCH-2009 | Amber Fig Fine Fragrance Mist 250ml · 87 | Petal Theory Amber Fig Fine Fragrance Mist 236ml · 91 | 34.80 | 38.56 | 90.3 | 295 |
| MCH-2010 | Amber Fig Fine Fragrance Mist 250ml · 87 | Nimbus Bath Co. Amber Fig Fine Fragrance Mist 250ml · 74 | 34.80 | 29.60 | 117.6 | 295 |
| MCH-2011 | Amber Fig Fine Fragrance Mist 250ml · 87 | Amberline Amber Fig Fine Fragrance Mist 250ml · 74 | 34.80 | 29.60 | 117.6 | 295 |
| MCH-2012 | Sea Salt Neroli Fine Fragrance Mist 250ml · 79 | Velvet Orchard Sea Salt Neroli Fine Fragrance Mist 236ml · 88 | 31.60 | 37.29 | 84.7 | 454 |
| MCH-2013 | Sea Salt Neroli Fine Fragrance Mist 250ml · 79 | Lumière Botanica Rose Saffron Fine Fragrance Mist 250ml · 99 | 31.60 | 39.60 | 79.8 | 454 |
| MCH-2014 | Sea Salt Neroli Fine Fragrance Mist 250ml · 79 | Saffron & Sage Sea Salt Neroli Fine Fragrance Mist 236ml · 99 | 31.60 | 41.95 | 75.3 | 454 |
| MCH-2016 | Sea Salt Neroli Fine Fragrance Mist 250ml · 79 | Nimbus Bath Co. Coconut Breeze Fine Fragrance Mist 250ml · 81 | 31.60 | 32.40 | 97.5 | 454 |
| MCH-2017 | Sea Salt Neroli Fine Fragrance Mist 250ml · 79 | Amberline Sea Salt Neroli Fine Fragrance Mist 236ml · 93 | 31.60 | 39.41 | 80.2 | 454 |
| MCH-2018 | Velvet Oud Fine Fragrance Mist 236ml · 90 | Velvet Orchard Velvet Oud Fine Fragrance Mist 250ml · 87 | 38.14 | 34.80 | 109.6 | 122 |
| MCH-2020 | Velvet Oud Fine Fragrance Mist 236ml · 90 | Saffron & Sage Velvet Oud Fine Fragrance Mist 250ml · 97 | 38.14 | 38.80 | 98.3 | 122 |
| MCH-2021 | Velvet Oud Fine Fragrance Mist 236ml · 90 | Petal Theory Citrus Rain Fine Fragrance Mist 236ml · 75 | 38.14 | 31.78 | 120.0 | 122 |
| MCH-2022 | Velvet Oud Fine Fragrance Mist 236ml · 90 | Nimbus Bath Co. Velvet Oud Fine Fragrance Mist 236ml · 72 | 38.14 | 30.51 | 125.0 | 122 |
| MCH-2023 | Velvet Oud Fine Fragrance Mist 236ml · 90 | Amberline Velvet Oud Fine Fragrance Mist 236ml · 73 | 38.14 | 30.93 | 123.3 | 122 |
| MCH-2024 | Pink Guava Fine Fragrance Mist 236ml · 95 | Velvet Orchard Pink Guava Fine Fragrance Mist 250ml · 81 | 40.25 | 32.40 | 124.2 | 204 |
| MCH-2025 | Pink Guava Fine Fragrance Mist 236ml · 95 | Lumière Botanica Mango Tango Fine Fragrance Mist 236ml · 92 | 40.25 | 38.98 | 103.3 | 204 |
| MCH-2027 | Pink Guava Fine Fragrance Mist 236ml · 95 | Petal Theory Mango Tango Fine Fragrance Mist 236ml · 82 | 40.25 | 34.75 | 115.9 | 204 |
| MCH-2028 | Pink Guava Fine Fragrance Mist 236ml · 95 | Nimbus Bath Co. Pink Guava Fine Fragrance Mist 236ml · 73 | 40.25 | 30.93 | 130.1 | 204 |
| MCH-2029 | Pink Guava Fine Fragrance Mist 236ml · 95 | Amberline Pink Guava Fine Fragrance Mist 236ml · 101 | 40.25 | 42.80 | 94.1 | 204 |
| MCH-2030 | White Jasmine Fine Fragrance Mist 236ml · 101 | Velvet Orchard Rose Saffron Fine Fragrance Mist 250ml · 82 | 42.80 | 32.80 | 130.5 | 371 |
| MCH-2031 | White Jasmine Fine Fragrance Mist 236ml · 101 | Lumière Botanica White Jasmine Fine Fragrance Mist 250ml · 109 | 42.80 | 43.60 | 98.2 | 371 |
| MCH-2032 | White Jasmine Fine Fragrance Mist 236ml · 101 | Saffron & Sage White Jasmine Fine Fragrance Mist 236ml · 71 | 42.80 | 30.08 | 142.3 | 371 |
| MCH-2033 | White Jasmine Fine Fragrance Mist 236ml · 101 | Petal Theory White Jasmine Fine Fragrance Mist 250ml · 95 | 42.80 | 38.00 | 112.6 | 371 |
| MCH-2034 | White Jasmine Fine Fragrance Mist 236ml · 101 | Nimbus Bath Co. White Jasmine Fine Fragrance Mist 250ml · 89 | 42.80 | 35.60 | 120.2 | 371 |
| MCH-2035 | White Jasmine Fine Fragrance Mist 236ml · 101 | Amberline Midnight Peony Fine Fragrance Mist 236ml · 79 | 42.80 | 33.47 | 127.8 | 371 |
| MCH-2036 | Vanilla Cashmere Fine Fragrance Mist 250ml · 82 | Velvet Orchard Vanilla Cashmere Fine Fragrance Mist 236ml · 86 | 32.80 | 36.44 | 90.0 | 91 |
| MCH-2037 | Vanilla Cashmere Fine Fragrance Mist 250ml · 82 | Lumière Botanica Vanilla Cashmere Fine Fragrance Mist 236ml · 84 | 32.80 | 35.59 | 92.2 | 91 |
| MCH-2038 | Vanilla Cashmere Fine Fragrance Mist 250ml · 82 | Saffron & Sage Vanilla Cashmere Fine Fragrance Mist 236ml · 90 | 32.80 | 38.14 | 86.0 | 91 |
| MCH-2039 | Vanilla Cashmere Fine Fragrance Mist 250ml · 82 | Petal Theory Vanilla Cashmere Fine Fragrance Mist 236ml · 98 | 32.80 | 41.53 | 79.0 | 91 |
| MCH-2040 | Vanilla Cashmere Fine Fragrance Mist 250ml · 82 | Nimbus Bath Co. Amber Fig Fine Fragrance Mist 250ml · 74 | 32.80 | 29.60 | 110.8 | 91 |
| MCH-2042 | Citrus Rain Fine Fragrance Mist 236ml · 85 | Velvet Orchard Sea Salt Neroli Fine Fragrance Mist 236ml · 88 | 36.02 | 37.29 | 96.6 | 194 |
| MCH-2043 | Citrus Rain Fine Fragrance Mist 236ml · 85 | Lumière Botanica Citrus Rain Fine Fragrance Mist 236ml · 81 | 36.02 | 34.32 | 104.9 | 194 |
| MCH-2044 | Citrus Rain Fine Fragrance Mist 236ml · 85 | Saffron & Sage Sea Salt Neroli Fine Fragrance Mist 236ml · 99 | 36.02 | 41.95 | 85.9 | 194 |
| MCH-2046 | Citrus Rain Fine Fragrance Mist 236ml · 85 | Nimbus Bath Co. Citrus Rain Fine Fragrance Mist 250ml · 91 | 36.02 | 36.40 | 98.9 | 194 |
| MCH-2047 | Citrus Rain Fine Fragrance Mist 236ml · 85 | Amberline Rose Saffron Fine Fragrance Mist 236ml · 89 | 36.02 | 37.71 | 95.5 | 194 |
| MCH-2048 | Cedar Smoke Fine Fragrance Mist 250ml · 86 | Velvet Orchard Velvet Oud Fine Fragrance Mist 250ml · 87 | 34.40 | 34.80 | 98.9 | 173 |
| MCH-2049 | Cedar Smoke Fine Fragrance Mist 250ml · 86 | Lumière Botanica Sea Salt Neroli Fine Fragrance Mist 250ml · 92 | 34.40 | 36.80 | 93.5 | 173 |
| MCH-2050 | Cedar Smoke Fine Fragrance Mist 250ml · 86 | Saffron & Sage Cedar Smoke Fine Fragrance Mist 250ml · 89 | 34.40 | 35.60 | 96.6 | 173 |
| MCH-2051 | Cedar Smoke Fine Fragrance Mist 250ml · 86 | Petal Theory Cedar Smoke Fine Fragrance Mist 236ml · 85 | 34.40 | 36.02 | 95.5 | 173 |
| MCH-2052 | Cedar Smoke Fine Fragrance Mist 250ml · 86 | Nimbus Bath Co. Cedar Smoke Fine Fragrance Mist 236ml · 78 | 34.40 | 33.05 | 104.1 | 173 |
| MCH-2053 | Cedar Smoke Fine Fragrance Mist 250ml · 86 | Amberline Cedar Smoke Fine Fragrance Mist 250ml · 81 | 34.40 | 32.40 | 106.2 | 173 |
| MCH-2055 | Mango Tango Fine Fragrance Mist 250ml · 94 | Lumière Botanica Mango Tango Fine Fragrance Mist 236ml · 92 | 37.60 | 38.98 | 96.5 | 156 |
| MCH-2056 | Mango Tango Fine Fragrance Mist 250ml · 94 | Saffron & Sage Mango Tango Fine Fragrance Mist 250ml · 87 | 37.60 | 34.80 | 108.0 | 156 |
| MCH-2057 | Mango Tango Fine Fragrance Mist 250ml · 94 | Petal Theory Mango Tango Fine Fragrance Mist 236ml · 82 | 37.60 | 34.75 | 108.2 | 156 |
| MCH-2058 | Mango Tango Fine Fragrance Mist 250ml · 94 | Nimbus Bath Co. Mango Tango Fine Fragrance Mist 250ml · 90 | 37.60 | 36.00 | 104.4 | 156 |
| MCH-2059 | Mango Tango Fine Fragrance Mist 250ml · 94 | Amberline Mango Tango Fine Fragrance Mist 250ml · 81 | 37.60 | 32.40 | 116.0 | 156 |
| MCH-2060 | Rose Saffron Fine Fragrance Mist 250ml · 88 | Velvet Orchard Rose Saffron Fine Fragrance Mist 250ml · 82 | 35.20 | 32.80 | 107.3 | 127 |
| MCH-2061 | Rose Saffron Fine Fragrance Mist 250ml · 88 | Lumière Botanica Pink Guava Fine Fragrance Mist 250ml · 101 | 35.20 | 40.40 | 87.1 | 127 |
| MCH-2062 | Rose Saffron Fine Fragrance Mist 250ml · 88 | Saffron & Sage Rose Saffron Fine Fragrance Mist 250ml · 79 | 35.20 | 31.60 | 111.4 | 127 |
| MCH-2063 | Rose Saffron Fine Fragrance Mist 250ml · 88 | Petal Theory Rose Saffron Fine Fragrance Mist 236ml · 87 | 35.20 | 36.86 | 95.5 | 127 |
| MCH-2064 | Rose Saffron Fine Fragrance Mist 250ml · 88 | Nimbus Bath Co. Rose Saffron Fine Fragrance Mist 236ml · 72 | 35.20 | 30.51 | 115.4 | 127 |
| MCH-2066 | Coconut Breeze Fine Fragrance Mist 236ml · 76 | Velvet Orchard Coconut Breeze Fine Fragrance Mist 250ml · 70 | 32.20 | 28.00 | 115.0 | 381 |
| MCH-2067 | Coconut Breeze Fine Fragrance Mist 236ml · 76 | Lumière Botanica Coconut Breeze Fine Fragrance Mist 236ml · 85 | 32.20 | 36.02 | 89.4 | 381 |
| MCH-2068 | Coconut Breeze Fine Fragrance Mist 236ml · 76 | Saffron & Sage Coconut Breeze Fine Fragrance Mist 250ml · 88 | 32.20 | 35.20 | 91.5 | 381 |
| MCH-2070 | Coconut Breeze Fine Fragrance Mist 236ml · 76 | Nimbus Bath Co. Coconut Breeze Fine Fragrance Mist 250ml · 81 | 32.20 | 32.40 | 99.4 | 381 |