Module 05 · Vertical Intelligence Labs · 05A

Beauty Parity Lab

Are different pack sizes compared fairly?

Try this

1Enter AED 89 / 236ml vs AED 99 / 250ml
2Switch to Large candles 360–411g band
Expected: Per-100ml 37.71 vs 39.60 → SPI 95.2; candle band shows per-100g ladder.

05ABeauty 05BApparel 05CFood 05DBaskets

1/4

Pack-size parsing & normalisation

Parity calculator

Own · Aurelia

Ticket (AED)Pack size (ml)

Rival · Velvet Orchard

Ticket (AED)Pack size (ml)

Unit

Own / 100ml

37.71

Rival / 100

39.60

SPI

95.2

rival more expensive by 5.0%. Naive ticket comparison would say own is 10.1% cheaper.

Parity window ±8% — size gap 5.9% comparable

Formula

own   = 89 / 236ml × 100 = 37.71
rival = 99 / 250ml × 100 = 39.60
SPI   = 100 × 37.71 / 39.60 = 95.2

Price ladder per 100ml · UAE

Body mist / splash

Size band 236–250ml (5.9% spread)

Evidence

Parsed listings


Velvet Orchard Coconut Breeze Fine Fragrance Mist 250ml	Velvet Orchard	250ml	70	28.00	yes
Velvet Orchard Cedar Smoke Fine Fragrance Mist 250ml	Velvet Orchard	250ml	71	28.40	yes
Amberline Vanilla Cashmere Fine Fragrance Mist 250ml	Amberline	250ml	71	28.40	yes
Petal Theory Pink Guava Fine Fragrance Mist 250ml	Petal Theory	250ml	73	29.20	yes
Nimbus Bath Co. Amber Fig Fine Fragrance Mist 250ml	Nimbus Bath Co.	250ml	74	29.60	yes
Amberline Amber Fig Fine Fragrance Mist 250ml	Amberline	250ml	74	29.60	yes
Saffron & Sage White Jasmine Fine Fragrance Mist 236ml	Saffron & Sage	236ml	71	30.08	yes
Petal Theory Coconut Breeze Fine Fragrance Mist 250ml	Petal Theory	250ml	76	30.40	yes
Nimbus Bath Co. Velvet Oud Fine Fragrance Mist 236ml	Nimbus Bath Co.	236ml	72	30.51	yes
Nimbus Bath Co. Rose Saffron Fine Fragrance Mist 236ml	Nimbus Bath Co.	236ml	72	30.51	yes
Velvet Orchard Citrus Rain Fine Fragrance Mist 250ml	Velvet Orchard	250ml	77	30.80	yes
Nimbus Bath Co. Sea Salt Neroli Fine Fragrance Mist 250ml	Nimbus Bath Co.	250ml	77	30.80	yes
Amberline Citrus Rain Fine Fragrance Mist 250ml	Amberline	250ml	77	30.80	yes
Saffron & Sage Citrus Rain Fine Fragrance Mist 236ml	Saffron & Sage	236ml	73	30.93	yes
Petal Theory Midnight Peony Fine Fragrance Mist 236ml	Petal Theory	236ml	73	30.93	yes
Nimbus Bath Co. Pink Guava Fine Fragrance Mist 236ml	Nimbus Bath Co.	236ml	73	30.93	yes
Amberline Velvet Oud Fine Fragrance Mist 236ml	Amberline	236ml	73	30.93	yes
Petal Theory Velvet Oud Fine Fragrance Mist 250ml	Petal Theory	250ml	78	31.20	yes
Sea Salt Neroli Fine Fragrance Mist 250ml	Own	250ml	79	31.60	yes
Saffron & Sage Rose Saffron Fine Fragrance Mist 250ml	Saffron & Sage	250ml	79	31.60	yes
Petal Theory Citrus Rain Fine Fragrance Mist 236ml	Petal Theory	236ml	75	31.78	yes
Coconut Breeze Fine Fragrance Mist 236ml	Own	236ml	76	32.20	yes
Velvet Orchard Pink Guava Fine Fragrance Mist 250ml	Velvet Orchard	250ml	81	32.40	yes
Nimbus Bath Co. Coconut Breeze Fine Fragrance Mist 250ml	Nimbus Bath Co.	250ml	81	32.40	yes
Amberline Cedar Smoke Fine Fragrance Mist 250ml	Amberline	250ml	81	32.40	yes
Amberline Mango Tango Fine Fragrance Mist 250ml	Amberline	250ml	81	32.40	yes
Amberline Coconut Breeze Fine Fragrance Mist 250ml	Amberline	250ml	81	32.40	yes
Vanilla Cashmere Fine Fragrance Mist 250ml	Own	250ml	82	32.80	yes
Velvet Orchard Rose Saffron Fine Fragrance Mist 250ml	Velvet Orchard	250ml	82	32.80	yes
Nimbus Bath Co. Cedar Smoke Fine Fragrance Mist 236ml	Nimbus Bath Co.	236ml	78	33.05	yes
Saffron & Sage Pink Guava Fine Fragrance Mist 250ml	Saffron & Sage	250ml	83	33.20	yes
Amberline Midnight Peony Fine Fragrance Mist 236ml	Amberline	236ml	79	33.47	yes
Nimbus Bath Co. Midnight Peony Fine Fragrance Mist 236ml	Nimbus Bath Co.	236ml	80	33.90	yes
Lumière Botanica Citrus Rain Fine Fragrance Mist 236ml	Lumière Botanica	236ml	81	34.32	yes
Cedar Smoke Fine Fragrance Mist 250ml	Own	250ml	86	34.40	yes
Petal Theory Mango Tango Fine Fragrance Mist 236ml	Petal Theory	236ml	82	34.75	yes
Amber Fig Fine Fragrance Mist 250ml	Own	250ml	87	34.80	yes
Velvet Orchard Velvet Oud Fine Fragrance Mist 250ml	Velvet Orchard	250ml	87	34.80	yes
Saffron & Sage Mango Tango Fine Fragrance Mist 250ml	Saffron & Sage	250ml	87	34.80	yes
Velvet Orchard Amber Fig Fine Fragrance Mist 236ml	Velvet Orchard	236ml	83	35.17	yes
Rose Saffron Fine Fragrance Mist 250ml	Own	250ml	88	35.20	yes
Velvet Orchard Mango Tango Fine Fragrance Mist 250ml	Velvet Orchard	250ml	88	35.20	yes
Saffron & Sage Coconut Breeze Fine Fragrance Mist 250ml	Saffron & Sage	250ml	88	35.20	yes
Lumière Botanica Vanilla Cashmere Fine Fragrance Mist 236ml	Lumière Botanica	236ml	84	35.59	yes
Velvet Orchard White Jasmine Fine Fragrance Mist 250ml	Velvet Orchard	250ml	89	35.60	yes
Saffron & Sage Cedar Smoke Fine Fragrance Mist 250ml	Saffron & Sage	250ml	89	35.60	yes
Nimbus Bath Co. White Jasmine Fine Fragrance Mist 250ml	Nimbus Bath Co.	250ml	89	35.60	yes
Nimbus Bath Co. Mango Tango Fine Fragrance Mist 250ml	Nimbus Bath Co.	250ml	90	36.00	yes
Citrus Rain Fine Fragrance Mist 236ml	Own	236ml	85	36.02	yes
Lumière Botanica Midnight Peony Fine Fragrance Mist 236ml	Lumière Botanica	236ml	85	36.02	yes
Lumière Botanica Coconut Breeze Fine Fragrance Mist 236ml	Lumière Botanica	236ml	85	36.02	yes
Petal Theory Cedar Smoke Fine Fragrance Mist 236ml	Petal Theory	236ml	85	36.02	yes
Nimbus Bath Co. Citrus Rain Fine Fragrance Mist 250ml	Nimbus Bath Co.	250ml	91	36.40	yes
Velvet Orchard Vanilla Cashmere Fine Fragrance Mist 236ml	Velvet Orchard	236ml	86	36.44	yes
Lumière Botanica Sea Salt Neroli Fine Fragrance Mist 250ml	Lumière Botanica	250ml	92	36.80	yes
Petal Theory Rose Saffron Fine Fragrance Mist 236ml	Petal Theory	236ml	87	36.86	yes
Velvet Orchard Sea Salt Neroli Fine Fragrance Mist 236ml	Velvet Orchard	236ml	88	37.29	yes
Mango Tango Fine Fragrance Mist 250ml	Own	250ml	94	37.60	yes
Midnight Peony Fine Fragrance Mist 236ml	Own	236ml	89	37.71	yes
Amberline Rose Saffron Fine Fragrance Mist 236ml	Amberline	236ml	89	37.71	yes
Petal Theory White Jasmine Fine Fragrance Mist 250ml	Petal Theory	250ml	95	38.00	yes
Velvet Oud Fine Fragrance Mist 236ml	Own	236ml	90	38.14	yes
Lumière Botanica Velvet Oud Fine Fragrance Mist 236ml	Lumière Botanica	236ml	90	38.14	yes
Saffron & Sage Amber Fig Fine Fragrance Mist 236ml	Saffron & Sage	236ml	90	38.14	yes
Saffron & Sage Vanilla Cashmere Fine Fragrance Mist 236ml	Saffron & Sage	236ml	90	38.14	yes
Petal Theory Amber Fig Fine Fragrance Mist 236ml	Petal Theory	236ml	91	38.56	yes
Nimbus Bath Co. Vanilla Cashmere Fine Fragrance Mist 236ml	Nimbus Bath Co.	236ml	91	38.56	yes
Saffron & Sage Midnight Peony Fine Fragrance Mist 250ml	Saffron & Sage	250ml	97	38.80	yes
Saffron & Sage Velvet Oud Fine Fragrance Mist 250ml	Saffron & Sage	250ml	97	38.80	yes
Lumière Botanica Mango Tango Fine Fragrance Mist 236ml	Lumière Botanica	236ml	92	38.98	yes
Amberline Sea Salt Neroli Fine Fragrance Mist 236ml	Amberline	236ml	93	39.41	yes
Velvet Orchard Peony Blush Body Mist 250ml	Velvet Orchard	250ml	99	39.60	yes
Lumière Botanica Rose Saffron Fine Fragrance Mist 250ml	Lumière Botanica	250ml	99	39.60	yes
Pink Guava Fine Fragrance Mist 236ml	Own	236ml	95	40.25	yes
Lumière Botanica Pink Guava Fine Fragrance Mist 250ml	Lumière Botanica	250ml	101	40.40	yes
Petal Theory Vanilla Cashmere Fine Fragrance Mist 236ml	Petal Theory	236ml	98	41.53	yes
Saffron & Sage Sea Salt Neroli Fine Fragrance Mist 236ml	Saffron & Sage	236ml	99	41.95	yes
Petal Theory Sea Salt Neroli Fine Fragrance Mist 236ml	Petal Theory	236ml	99	41.95	yes
Lumière Botanica Amber Fig Fine Fragrance Mist 250ml	Lumière Botanica	250ml	105	42.00	yes
White Jasmine Fine Fragrance Mist 236ml	Own	236ml	101	42.80	yes
Amberline Pink Guava Fine Fragrance Mist 236ml	Amberline	236ml	101	42.80	yes
Amberline White Jasmine Fine Fragrance Mist 236ml	Amberline	236ml	102	43.22	yes
Lumière Botanica White Jasmine Fine Fragrance Mist 250ml	Lumière Botanica	250ml	109	43.60	yes
Lumière Botanica Cedar Smoke Fine Fragrance Mist 250ml	Lumière Botanica	250ml	109	43.60	yes