Module 07 · Food Channel Economics · 07A

Channel Price Bridge

How much more does a customer pay through an aggregator?

Try this

1Select Blaze Burger · UAE
2Read pickup → aggregator menu → fees bridge
Expected: AED 50 pickup → AED 58 aggregator = +16% menu markup before separately listed fees.

07ABridge 07BZones 07CDine-in 07DMeal

1/4

Apply aggregator subscription (free delivery — shown separately)AED

Stacked price bridge · cheeseburger + fries + soda · Marina & JLT

Blaze Burger: pickup → aggregator → fees

Menu markup (before fees)

+16.0%

AED 50.00 → 58.00

Own basket SPI vs rival pickup

110.0

own 55.00 vs 50.00 — same channel only

Formula

markup  = (agg_menu − pickup_menu) / pickup_menu
        = (58.00 − 50.00) / 50.00 = +16.0%
fees (delivery 7, service 3.5) are reported separately — never folded into menu SPI

Audit table

Per-item channel decomposition


Blaze Burger Classic Cheeseburger	32	29	34	+17.2%	own app · Swiftly
Blaze Burger Regular Fries	13	12	14	+16.7%	own app · Swiftly
Blaze Burger Soda Regular	10	9	10	+11.1%	own app · Swiftly