Module 07 · Food Channel Economics · 07D
Menu & Meal Economics
What is the true like-for-like meal gap?
Try this
- 1Remove the non-like-for-like Family Feast combo
- 2Read recalculated basket index
- Expected: Basket index recalculates without the combo; waterfall rebalances.
AED
Item-by-item competitor-equivalent basket · Blaze Burger pickup
Basket breakdown
| Classic Cheeseburger تشيز برجر كلاسيك | Classic Cheeseburger | 32 | 29 | ||
| Double Stack برجر دبل كلاسيك | Double Stack | 41 | 39 | ||
| Regular Fries بطاطس كلاسيك | Regular Fries | 13 | 12 | ||
| Cheese Loaded Fries بطاطس محملة كلاسيك | Cheese Loaded Fries | 20 | 19 | ||
| Soda Regular مشروب غازي كلاسيك | Soda Regular | 10 | 9 | ||
| Family Feast LTO وجبة كومبو خاص | Cheeseburger Combo | 49 | 44 | LTO/combo |
Basket index (included items)
108.6
165.00 vs 152.00 · 6 components
Price-per-component waterfall · own − rival
Where the gap comes from
Dine-in proxy comparison: pickup-proxy evidence, 2d old, confidence 0.92.
Business opportunity note: The core meal is premium vs Blaze pickup; the gap concentrates in the cheeseburger. Localized variant (Jalapeño double, KSA) is excluded from UAE comparison. Decision support only.