Module 04 · Price Positioning · 04B
Rival Benchmark Matrix
Which rival is cheaper in which category?
Try this
- 1Choose Haven & Thread · KSA
- 2Click Northlane Denim × Men's denim
- 3Read the fit-level ladder
- Expected: Ladder shows own SAR 229 vs rival SAR 199 on slim-straight once the match is approved.
Benchmark set: Saudi Arabia · 9 named rivals
Competitor × category heatmap · SPI (own ÷ rival)
Benchmark matrix
| Rival | Men's denim & pants | Women's denim & pants | Shorts | Shirts | Polos | Sweatshirts | Dresses | Accessories | Underwear | Rank | Higher/Same/Lower |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Northlane Denim | 5 | ||||||||||
| Coastline Supply | 2 | ||||||||||
| Urban Loom | 3 | ||||||||||
| Maison Ferro | 9 | ||||||||||
| Kestrel Wear | 7 | ||||||||||
| Drift & Co. | 1 | ||||||||||
| Atlas Basics | 6 | ||||||||||
| Sorrel Studio | 8 | ||||||||||
| Grain & Indigo | 4 |
Red = own premium vs rival; green = rival more expensive. Higher/Same/Lower = share of matched items where own is above / within ±1 / below.